Shen Yun Performing Arts

New York based Shen Yun Performing Arts returned to the London Coliseum earlier this year with a new show.

Inspired by ancient Chinese culture, Shen Yun presents classical Chinese dance at its best (and most over the top!) with its cast of 90 dancers, musicians and a live orchestra.

I worked with the promoter Tang Arts on a tactical Facebook campaign to supplement their London focused press, PR & outdoor activity. Using Facebook pay per click we could be highly targeted to focus spend on professional Londoners with an interest in dance, classical music and the performing arts.

We served this audience with an ad that generated awareness of the performance and drove people through to a dedicated web page communicating a Facebook ticket promotion.

Facebook advertising enabled us to zone in on their target audience and drive measurable views and clicks that contributed to those all-important sales figures.