Myerson Fine Art

  • I worked with the team at Myerson Fine Art to market and promote two exciting South African artists showing new bodies of work in London
  • Simon Stone is one of South Africa’s leading painters and Caroline Gibello is an accomplished fine art photographer
  • I developed a marketing proposal that detailed potential partnerships with London companies with South African interests; blogger outreach and social media activation ideas targeting wealthy South African’s in London; media partnership & advertising opportunities including London Underground and outdoor poster sites; venue branding opportunities and I also provided guidance on their press release and media list
  • My objective was to provide the team with unique ways to secure interest in these artists and their shows, with the long term goal to kick start the growing, but under-developed, market for South African art in London