Pulled together an integrated pitch in response to an opportunity from a cutting-edge global fashion brand looking to appeal to the culture hungry hipster audience. A game-changing opportunity for this brilliant agency.
Initiated and negotiated a year long project between the ICA and Sony Ericsson called ‘All Tomorrow’s Pictures’. Luminaries such as Emin, Peter Blake and Jake & Dinos Chapman took part. We reached 20 million people and raised £15k.
Commissioned a global online study to understand how youth were creating, consuming and communicating culture. Then developed a set of strategic imperatives to share with key clients and the advertising industry.
Repositioned the company, built a new business and marketing strategy, generated new business opportunities and raised their profile. Essentially, championed their technical and creative brilliance to innovative clients.
Worked with the team to market and promote two exciting South African artists showing new work. We developed unique ways to secure interest in these artists and kick-start the London market for South African art.