Collaborated with the founders to redefine the company’s vision and positioning in the market place. Then lead the redesign of all their communications including their brand identity, tone of voice, printed collateral and digital experience.
Defined the programme structure, comms narrative and external pitch for London youth creative work initiative Create Jobs. Also sharpened internal working practices and established partnerships with London College of Fashion and D&AD.
Devised a launch proposal to promote the opening of Halcyon Gallery’s Bond Street presence and the first UK solo show for artist Dale Chihuly. Proposal included a positioning piece, launch concepts, partnership ideas, plus media and PR strategies.
Created a new media pack giving luxury brands clear reasons to align themselves to the contemporary art world’s leading magazine. Content included the magazine’s editorial approach, print and online content, audience demographics, reach and advertising opportunities.
Initiated and activated a 2 week R&D experiment between Specialmoves (interactive studio) and Usman Haque (architect and digital artist) culminating in an early-stage prototype for a future mass-participation project that will allow people to reconfigure their city in real-time.
Developed creative recommendations showing how poetry could be introduced to the public as part of Artichoke’s ambitious Peace Camp project: a coastal installation encircling the UK created by renowned director Deborah Warner (part of the London 2012 Festival).
Artist liaison and curation of a 12 month inspiring speaker programme entitled ‘Guts & Glory’ for creative agency Momentum Worldwide. A series of talks by a diverse range of UK innovators, ground breakers and game changers.
Authored a strategic creative presentation showing how to get the hyper-connected youth audience talking about Thunderbirds, in the UK, USA, Australia and Japan. And developed a beautiful 20pp supplement with Creative Review showcasing behind the scenes Thunderbirds photography.
Initiated, produced and activated a collaboration with Creative Review and Tate Britain. For which we created an interactive game where visitors could create a Vorticist inspired work of art on iPad, a spin on the much-loved game Consequences.