Award-winning marketing director

Caroline is a creative and strategic, award-winning marketing director with 17 years experience.

She has a unique perspective gained from:
• 6+ years consulting for arts, cultural and tech clients
• 8+ years working agency side: youth marketing specialist
• 2+ years working client side: tech brand

Caroline is analytical, creative, positive, collaborative, experienced, entrepreneurial and delivers above and beyond the brief. She works independently and brings in other experts from her network when required.

Her core skills are: brand and marketing strategy and planning, integrated marketing (across all disciplines including ATL, experiential, sponsorship, social, digital, mobile, apps), campaign development and execution, business development, research analysis, programme development, collaborations and innovation.

Giving back

Caroline believes in nurturing fresh talent and championing creative excellence. These are some of her personal projects:
• Mentor for Create Jobs and The School of Logical Progression
• Mentor for the Mayor of London’s International Business Programme
• Committee member of the British Inspiration Awards (2011-13)

Specialmoves

Collaborated with the founders to redefine the company’s vision and positioning in the market place. Then lead the redesign of all their communications including their brand identity, tone of voice, printed collateral and digital experience.

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