ITV Studios

Since January 2011, I’ve been working with ITV Studios on their new shows developing integrated concepts to take to brands. Shows such as Love your Garden starring Alan Titchmarsh, There’s No Taste Like home starring celebrity chef Gino D’Acampo, and Best Dish – The Professionals.

I also work with the new business and promotions team to develop innovative partnerships and explore new revenue streams for shows such as 60 Minute Makeover and Come Dine with Me.

In addition, my remit is to provide the team with creative tools to bring to life the power of ITV properties and how ambitious our brand partnerships can be. Coronation Street’s 50th Anniversary campaign demonstrates this perfectly.

As TV producers and broadcasters prepare for IPTV and the impending competition boom; their organisations are transitioning to share stories in more integrated ways. From so many angles, not least for an integrated marketers perspective, this is an exciting place to be.