ITV Studios Global Entertainment


My initial brief was to look at creative partnerships that would give us an opportunity to re-introduce Thunderbirds to London’s creative folks working in advertising, design and media.

I wanted a partnership that would provide targeted access to our audience on a significant scale and for the activity to be authentic and credible. Looking through the archives it struck me that the behind the scenes imagery was the most powerful way to connect. Most of the photography hadn’t been published before.

I approached Creative Review (the UK’s leading visual communication magazine, circulation of 80k+) and together we created a bespoke 20pp supplement that was sent to subscribers and promoted on their industry renowned blog. A bespoke Pinterest page featured a wider selection of imagery and encouraged fans to repin and share their finds.

My subsequent brief was to consider how to get the hyper-connected youth audience in the UK, USA, Australia and Japan talking about Thunderbirds. I responded with audience research and insight, strategic recommendations and 10 creative concepts for development. The concepts included collaborations, outdoor events, digital and print. Some of the thinking and ideas are being developed further for launch in 2013. Watch this space.

Finally, as part of the 2012 British Inspiration Awards, I arranged for Gerry Anderson MBE (creator, producer and director of Thunderbirds, Campaign Scarlet, Joe 90, Supercar, Stingray and Fireball XL5) to present the TV award to Julian Fellowes (film director and screenwriter of Gosford Park and Downton Abbey).