Halcyon Gallery

Halcyon GalleryHalycon GalleryHalcyon GalleryHalcyon Gallery

As the refurbishment of 144 Bond Street was nearing completion, the Marketing Director of Halcyon Gallery briefed me to develop a launch proposal to mark the launch of their three-storey flagship gallery. Halycon Gallery’s inaugural exhibition was by Dale Chihuly, the American artist known for creating exotic forms bursting with rich, vibrant colour.

The man who revolutionised the way the world perceived glass as an art form. My proposal commenced with an overview of Bond Street store openings, the luxury market and target audience insights.

A statement set out how to position the flagship gallery. Two launch creative concepts and accompanying creative ideas showed how to bring the occasion to life. Also detailed, were partnership ideas, media and PR strategies and not forgetting the all important budgets and timings. Watch the film.