Arts & Business
Cultural Collaborations in the Digital Age My brief from Commercial Director Natalie Melton was to increase awareness of A&B to a new audience of brand and agency decision makers. Secondly, it was to position A&B as thought leaders in the digital cultural space. My recommendation was to take the new ‘evolution of partnerships’ report and tailor it to the brand / agency audience. By improving the imagery, reducing the content, by getting to their areas of interest quickly and by clearly painting opportunities to grow their business, we turned this report into something really valuable for this community. Next it was a question ...
Myerson Fine Art
I worked with the team at Myerson Fine Art to market and promote two exciting South African artists showing new bodies of work in London Simon Stone is one of South Africa’s leading painters and Caroline Gibello is an accomplished fine art photographer I developed a marketing proposal that detailed potential partnerships with London companies with South African interests; blogger outreach and social media activation ideas targeting wealthy South African's in London; media partnership & advertising opportunities including London Underground and outdoor poster sites; venue branding opportunities and I also provided guidance on their press release and media list My objective was to provide ...
Arts & Business
Glug: Things to Make & Do My broad strategic objective was to raise awareness of A&B to the brand and agency community. One of my recommendations was to host a monthly creative networking event called Glug held at Cargo, Shoreditch. Natalie Melton (Commercial Director) and I worked together to curate an inspiring evening of talks that would introduce us to the commercial creative community and position us as central to bringing business and the arts together. Our theme was ‘Things to Make & Do’, giving us license to provide a glimpse of the quality & diversity of the inspiring A&B network. All 500 ...
Institute of Contemporary Arts
I initiated and negotiated a year long collaboration between the ICA and Sony Ericsson 60 icons of our time were invited to capture their vision of tomorrow on a Sony Ericsson cameraphone for a project we called ‘All Tomorrow’s Pictures’ Contributors included Tracey Emin, Peter Blake, Polly Morgan, Alison Goldfrapp and Jake and Dinos Chapman I developed a fully integrated 360 degree campaign that included visual identity, press advertising, website, gala event, auction, exhibition, coffee table book and 6 films The campaign was a huge success generating £15k for the ICA’s new commissions fund and reaching 20 million people “I had the great pleasure of ...
Create Jobs
I’ve been itching to work on a youth community project for some time so I’m very happy to be working on this. Create Jobs got me on board due to my strong background in youth marketing - thanks guys. Essentially, my brief is to engage hard to reach youth using social media. First up I used Google ad planner to confirm that 75% of our audience are on Facebook but only 1% are on Twitter and LinkedIn. Where to focus from a strategic point of view is clear. Next, I detailed best practice principles on engaging this audience (often difficult for ...
Lisa Snook
I worked with Lisa Snook for over 12 months. First up I initiated a site-specific art project with our friends from Quintessentially at The House of St Barnabas in Soho. We then turned our attention to creating a visual identity. To create a look and feel that would build the complex story of her work and offer the professionalism and visual consistency she was looking for. Simultaneously, we developed a digital presence. The brief was clear: to create a site that was feminine, surreal and didn’t feel ‘off-the-shelf’, and predictable, as other artists’ sites so often do. We wanted to create a ...
ITV Studios
Since January 2011, I’ve been working with ITV Studios on their new shows developing integrated concepts to take to brands. Shows such as Love your Garden starring Alan Titchmarsh, There’s No Taste Like home starring celebrity chef Gino D’Acampo, and Best Dish – The Professionals. I also work with the new business and promotions team to develop innovative partnerships and explore new revenue streams for shows such as 60 Minute Makeover and Come Dine with Me. In addition, my remit is to provide the team with creative tools to bring to life the power of ITV properties and how ambitious our brand ...
Halcyon Gallery
Projects include developing and activating a social media and blogger outreach campaign to amplify artist Mitch Griffiths ‘The Promised Land’ exhibition Results achieved include a Facebook fan group of 800, 2 million Facebook views, 5,000 views of the exhibition trailer, branded channels on Vimeo and YouTube, digital hype and buzz plus increased traffic to Halcyon Gallery website With a small budget we achieved awareness across a new audience online Strong press coverage and digital pick up created a halo effect which no doubt contributed to the show being a sell out
Do get in touch, tell me what your challenges are and lets get busy solving your problems.
I look forward to hearing from you.
Here are my contact details:
Mobile: 07884430812
Email: caroline@silverspacepillows.com
Or look me up here:
I’m a loyal member of the Contemporary Arts Society, Tate and Southbank so you might bump into me at one of their events.
I’m also on the committee for the British Inspiration Awards and a mentor for London youth charity Create Jobs.