August 03rd, 2010

Louis Vuitton Young Arts Project

I’m following Louis Vuitton’s increasingly prominent and frequent art collaborations with interest. Along with their high profile partnerships with the likes of Ofili, they’re looking at immersing themselves in the visual arts from a grass roots level too.

Their Young Arts Project is a 3-year long collaboration with Hayward Gallery (I love the Hayward!!), the South London Gallery, Tate Britain and the Whitechapel Gallery. 30 young people aged 13-25 get the chance to get hands-on with the creative arts.

First impressions are that the projects aims are to break down the barriers between visual arts and audience by getting young people involved in the creation and sharing of art. Nice.

Louis Vuitton,luxury branding,Uncategorized | No Comments »