May 15th, 2010

Louis Vuitton journeys

Gone (I hope) are the days of crass celebrity endorsement and a flashy show of fame for shallow commercial gain. In its place we’re seeing more sophisticated partnerships matched with more intelligent story-telling. The dawn of a new era. 
I’ve already written about the rise of fashion film…and the latest Louis Vuitton journey shows just how good it can get. The online film experience is so engaging, I was on the site for about 20mins.
There are 3 journeys – the footballing legends (Pele, Madonna & Zidane), the astronauts & Annie Leibovitz with dancer Mikhail Baryshnikov. It’s a cross-generational sharing of stories and experience with a ’round the campfire’ intimacy and friendliness.

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