As part of the London 2012 Festival, renowned director Deborah Warner was commissioned to create a coastal installation encircling the UK in collaboration with actor Fiona Shaw.

8 murmuring glowing encampments appeared simultaneously at some of our most beautiful and remote coastal locations. Designed to be visited between dusk and dawn, Peace Camp was a poignant exploration of love poetry and a celebration of the extraordinary variety and beauty of our coastline.

Alongside the live installations, the project also painted an audible portrait of the nation with the creation of a virtual Peace Camp online. The people of the UK were invited to promote and record their own messages, creating an online anthology that celebrates our languages, dialects and accents as well as our rich poetic tradition.

To make this a true Artichoke project, it was important to take the project to a wide audience. I was commissioned by Artichoke to develop creative concepts and partnerships that would engage the public using traditional, digital and social media; along the way debunking that poetry is for the learned and encouraging participation from all nations (UK), voices, dialects and accents.

My response contained audience profile info, a communications strategy and 12 exciting and very different concepts for broadening the appeal of the project without watering down the project’s artistic integrity.